case-studies - dominioncreative

Case Studies




Natur House

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Joules Clothing

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Waterloo Farm Leisure

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Natur House


Natur House is a Spanish health and nutrition chain with over 2000 stores throughout the world.

In 2012 they launched into the UK and based their head office in Market Harborough, Leicestershire, with plans to open 200 stores throughout the UK over two years.

We were briefed to manage the refit of their new flagship store and provide all of their marketing requirements and training literature.

We sourced and contracted shop fitters and sign writers to fit out the new store. Following their branding guidelines we designed the shop front, supplied all signage, window displays, interior posters and point of sale materials. We then created a marketing campaign to promote the store opening in local media, including local newspaper, magazine and billboard advertising and leaflet drops. Following this we focused on various literature to be used in store, including business stationery, diet plans and weight loss information.


In order to launch the brand in the UK a stand was booked at the franchise exhibition and we created the visuals for the exhibition and all franchise literature including promotional giveaways.


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Joules Clothing


Joules is a fashion and lifestyle brand selling clothing, footwear, accessories and home products inspired by British country lifestyles based in Market Harborough in Leicestershire.

When Joules began launching it’s franchise operation In 2005 we were asked to supply a variety of marketing materials including stationery, store posters, artwork for press ads, interior sign boards, fashion look books and point of sale materials. Joules now has approximately 100 stores nationwide.

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Waterloo Farm Leisure


Waterloo Farm Leisure is a rural retreat nestled in gently rolling countryside in the heart of England on the border between Northamptonshire and Leicestershire. Established in 2006 as an angling destination, Waterloo Farm has three purpose built fishing lakes well stocked with a variety of fish. Accommodation comes in the form of Norwegian log cabins. There is also a caravan park and camping facilities, pitch and putt course, cycle hire, craft shop and tea rooms.

We were commissioned to create the resort’s branding, marketing literature and signage.

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